Formativ Health Selected by Western Connecticut Medical Group, a Division of Western Connecticut Health Network, to Enhance Patient Access and Engagement

Company to Leverage its Team of Trained Patient Engagement Experts and Proprietary Technology to Improve the Patient Experience

September 05, 2018

NEW YORK – Formativ Health, a technology-enabled health services company focused on transforming the patient and provider experience, announced today it has entered into an agreement with Western Connecticut Medical Group, a division of Western Connecticut Health Network. Western Connecticut Medical Group spans over 400 physicians and 100 advanced practice providers delivering primary and specialty patient care from 63 office locations and three hospitals.

Under the agreement, effective June 18, 2018, Formativ will work closely with Western Connecticut Medical Group to improve their patient experience. The first phase of the program includes supporting two of the Medical Group’s busiest primary care practices, Danbury Primary Care in Danbury, Conn. and Southbury Primary Care, in Southbury, Conn.

Leveraging Formativ’s innovative Patient Access model, which incorporates 250+ patient engagement specialists and its suite of proprietary technology, Formativ will serve as a comprehensive first point of contact for Western Connecticut Medical Group, handling key aspects of the patient relationship, including registration, scheduling and insurance verification while also addressing clinically related outreach, such as prescription refill requests and gaps-in-care fulfillment.

To provide these services, Formativ will make use of their Patient Engagement Platform, which gives their patient engagement specialists an efficient, single platform for managing the patient experience, regardless of the financial or electronic medical record platforms used by a health system.

“Western Connecticut Medical Group’s dedication to continually improving the patient experience is demonstrated every day by their team and their mission – ‘We know you well.’ We believe that simple phrase perfectly aligns with Formativ’s approach to engaging patients throughout their lifetime of care and reflects Western Connecticut Medical Group’s progressive approach to adapting to the wave of consumerism that is reshaping health care. We look forward to supporting greater ease, accessibility, and improved patient satisfaction and clinical outcomes for Western Connecticut Medical Group,” explained Michael Lovett, chief commercial officer at Formativ Health.

Richard Gemming, executive director of Western Connecticut Medical Group and vice president of Western Connecticut Health Network, added: “We partnered with Formativ Health because of their provider-based background and experience working collaboratively with physicians to improve service and outcomes. Their complementary technology and service offerings position Formativ to provide a comprehensive solution that we are confident will complement the capabilities we’ve built internally and significantly improve the experience of our patients.”

About Western Medical Group and Western Connecticut Health Network

Western Medical Group is a healthcare network focused on patient care and wellness. Its includes more than 400 physicians and 100 advanced practice providers dedicated to primary and specialty care. Based in Bethel, Conn., Western Medical Group is a division of Western Connecticut Health Network, one of the largest healthcare systems in the state. In addition to Western Medical Group, Western Connecticut Health Network is comprised of three hospitals: Danbury, Norwalk and New Milford, as well as a home healthcare agency, Western Connecticut Home Care. The Western Connecticut Health Network spans 822 beds, including bassinets, more than 4.,000 employees and in excess of 1,000 physicians.

About Formativ Health

New York City-based Formativ Health is a technology-enabled health services company focused on transforming the patient-provider experience. Their services help health systems respond to the rise of consumerism by combining powerful technology with an empathetic approach to customer service. Formativ helps clients enhance their patients’ experience, adapt to evolving risk-based payment models, improve financial performance, increase practice productivity, and elevate physician satisfaction and patient loyalty. For more information, visit or on LinkedIn, Twitter and Facebook.