The future is now for integrating automated patient technology into the patient experience. Recent studies have shown that most healthcare executives are ready to adopt – or have already adopted – automated patient technology (AI) to improve patient engagement, build loyalty, and cut costs. A digital technology that allows for fast and effective communications, AI is also appealing to consumers hoping to stay better connected with their providers and more involved in their care.
Recent studies indicate widespread interest in AI among health industry leaders and healthcare consumers. According to an Accenture survey of healthcare executives, 74% of respondents expressed interested in using automated technologies to address gaps in the patient experience. In a similar study of health leaders by the World Business Research Group, 87% of execs felt that AI could help patients better engage in their care, 84% thought it could improve care coordination, and 72% believed that the technology could boost patient loyalty.
Studies have also pointed to widespread interest among consumers for using AI to help manage their interactions with doctors and health plans. The Accenture study found that most patients would use AI to communicate with their providers after appointments. Also, the study found that many consumers would be interested in engaging with an intelligent digital health coach.
Clearly, consumers have a strong interest in using enhanced digital communications for a wide range of healthcare interactions, and studies have shown that consumers are demanding regular communications with providers and quick access to their information. Long wait times for appointments, slow responses to questions about care, or complicated processes for accessing medical records and personal information are major turn-offs for today’s consumers – particularly younger consumers.
Automated patient systems can address these patient concerns while allowing healthcare firms to meet their financial and care goals. Healthcare leaders know, or are coming to realize, that automated patient technologies can reduce administrative costs, keep patients engaged in their care, and produce better health outcomes. Consumers know that having an ongoing conversation with their providers and plans is far better than waiting on hold for someone to pick up the phone or checking the mail for updates and reminders. Consumers also know that digital tools give them the ability to manage their conditions and better understand all that is happening with their plan anywhere, any time.
For everyone to enjoy the benefits of this new technology, however, healthcare organizations must effectively integrate the systems into their current processes and make sure the technology helps them meet their goals. Whether you are using AI to reduce administrative costs, capture better information about your client base, or boost attendance at appointments, you must make sure that you are using the right systems the right way. Engaging with a firm that has the experience and know-how to help you incorporate AI into your practice or organization is essential to helping you – and your patients – take full advantage of this new technology.
Recently Formativ forged a partnership with Conversa to leverage its “conversational AI” technology to power “Health Chats” to help its clients to communicate easier, faster and in a more significant way with patients. The Conversa partnership is another way Formativ is strengthening its Patient Engagement Platform to better serve its clients as Conversa delivers personalized, automated conversations that help monitor, manage, and engage patient populations at scale.
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